Enrollment Marketing Communications Associate
Title: Enrollment Marketing Communications Associate
Dept: Media and Communications
Reports to: Director of Digital Strategy and Marketing
Internal Contacts: President; Executive Vice President and Provost; Vice President for Media and Communications; Director of Administration and Human Relations; Dean of Enrollment; Director of Digital Strategy and Marketing; Director of Design; Director of Admissions; Graphic Design Associates; Editor (Design Office); Admissions Counselors; Communications Associate; Digital Communications Associate; Faculty; Administrative Departments; students
External Contacts: Press representatives; photographers; videographers; enrollment-related interlocutors, such as youth orchestra leaders, high school guidance counsellors, etc.
Start date: Available Immediately
The Enrollment Marketing Communications Associate will contribute to increasing the visibility of Manhattan School of Music (MSM) as an enrollment destination through content marketing, marketing research, and outreach. The successful candidate will create, produce, and disseminate content with compelling marketing messaging and will identify and connect with marketing “pipelines,” including the press, with targeted materials and follow-up.
Reporting to the Director of Digital Strategy and Marketing and working closely with Admissions counsellors and leadership, the successful candidate will play a meaningful role in helping the Admissions and Media and Communications departments meet annual enrollment goals.
Central to the position will be extensive creation and dissemination of compelling and engaging content.
The successful candidate will work closely with Admissions counsellors to produce strategic communications with “calls to action” for social media, emails, the website, and more, with the goal of attracting and retaining applicants during the various stages of the enrollment cycle.
Generated content will showcase to both broad and targeted audiences: MSM attributes; key messaging; and high-profile successes of its students, alumni, and faculty.
Marketing Outreach and Research
The successful candidate will research and grow the number of new “pipeline” contacts, reaching out to them with enrollment marketing materials and engaging them in all things MSM.
Social Media Management
“Hometown” Press Outreach
Secure press coverage in press outlets of the hometowns of accomplished MSM students, by sharing with “local” reporters (nationally and internationally) student awards, high-level performances, recordings, and other success stories (https://www.msmnyc.edu/success-stories/):
Demonstrated Skills and Experience
Please submit with your application:
Please send above-listed application materials and salary expectations to:
No phone calls please.
Equal employment and equal educational opportunity have been and will continue to be fundamental principles at Manhattan School of Music, where employment and enrollment are based upon personal capabilities and qualifications without discrimination or harassment because of race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship or veteran status, disability, or any other characteristic protected by law. Manhattan School of Music does not permit retaliation against individuals who oppose a discriminatory practice or participate in an investigation.
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